Great signs are highly effective sales and marketing tools as well as being practical ways to advertise your brand in a variety of locations. Many businesses know this, so your clients’ signs will be competing with many others as well as with the surroundings. It’s estimated that most people will dedicate only between five and 20 seconds to signs, depending on their location and whether the viewer is on foot or on transport. That means your signs must to be able to get across their message quickly and with maximum impact. Read Full Article
Since the middle of the 20th-century stickers have been used by advertisers, marketers, politicians and a whole host of businesses in Ireland and across the globe. With the digital explosion in recent years, it’s easy to forget just how powerful sticker marketing can be. Read Full Article
Indoors or outside, high impact vinyl PVC trade banners are perfect for getting your client’s message across loud and clear. You’ll see trade banners at trade shows or events, conferences, outside business premises, football grounds and even in car parks. In fact their durability and flexibility means that trade banners are seen right across Ireland in all sorts of locations. Read Full Article
Whether you’re a designer, print buyer, print reseller or marketer, you need to know that your print will be of exceptional quality and delivered on time. If your trade printer can’t guarantee their print quality, service and turnaround times, you and your reputation could be in big trouble.
We understand that. That’s why in 2016 we launched TradeDigitalPrint.ie to supply the best online digital printing service in Ireland for trade customers. Read Full Article
Pantone’s Colour of the Year 2018
It’s been quite a couple of weeks here in Ireland. After our stunning St. Patrick’s Day Six Nations grand slam, green is certainly the colour of the month. Surely even the Pantone Colour Institute wouldn’t disagree with that. Indeed green or “Greenery” was their Colour of the Year in 2017. This year however, Pantone Colour of the Year is Ultra Violet, or to be more precise, Pantone 18-3838.
Impress your clients and win new customers with a fresh new portfolio
When it comes to getting information we all rely heavily on websites, email and social media. In the world of marketing and design we often send and approve artwork online in pdf format. However, if you’re a designer you probably also have a printed portfolio. A printed portfolio is much more powerful when it comes to demonstrating your work. Clients or potential customers can browse at their leisure and see your designs close up rather than on a small mobile device.
So if someone calls today and asks to see your portfolio, would you be 100% happy to send what you already have? Read Full Article
Roll up banner stands are perfect for portable promotions and can be used anywhere from trade shows or events to retail and business premises. Roll up stands are great products to offer clients. They’re versatile, effective and available at prices that allow you good margins. There are many different types of roll up banner stand to choose from so before you quote for your client it’s a good idea to ask a few questions to ensure you supply the best product for their needs. Read Full Article
Do you deal in print? Do you sell print? Do you manage print? What about promoting your own service? Actually, print resellers often don’t use print to sell their own services, relying instead on cold calling, email or social media. If it’s strange that print resellers don’t market themselves using the very product they champion to other businesses, it’s stranger still given that print is consistently shown to be one of the best performing sorts of advertising. Read Full Article
As a print reseller, you might well put customer service at the forefront of your sales pitch. That’s what customers want, right? Actually, that’s what customers expect – as standard and every other print reseller or print broker who contacts that same potential customer is also claiming to offer the same excellent customer service as you. Read Full Article
The three most common questions about roll up banner stands
Roll up banner stands are always popular because of their effectiveness and versatility. We see them in shops, at trade shows, events, hotel receptions, conferences and in many business premises. Many businesses want roll up banner stands but aren’t really sure how to use them. If you’re a designer you’ll know that a roll up banner stand can be extremely effective and striking in the right location and with the right visual content. You’ve also probably faced questions from clients about the roll up banner stand you’re designing. Read Full Article