Surprising at it may seem to anyone in the print or design world, “What are compliment slips” is a question we’ve been asked more than once. It’s true that compliment slips and even printed letterheads might be seen by some new businesses as unnecessary, but actually, our digital world makes them more important than ever. Read Full Article
Many business owners today concentrate on web and social media marketing. While it’s obviously wise to have a good online presence it’s a huge mistake to ignore printed marketing such as trade brochures. If clients seem reluctant to invest in printed trade brochures there are a few things they should know. We’ve listed some questions clients often ask along with some answers that might surprise them – and convince them to have you produce their newly designed and printed trade brochures.
Take your clients to new places with great ideas for their print
Today, ever advancing digital printing technology combined with a constantly growing and varied range of paper types allows print resellers to offer clients much more than just print on demand. There’s no shortage of print resellers in Ireland and they’re all fighting for business – your business. Fortunately, there is a number of ways in which you can offer clients unique and innovative print solutions that will greatly enhance their projects and grow your reputation in a competitive industry. Read Full Article
As a designer or print reseller, it’s easy to simply service your clients’ needs by supplying the print and design they request. But you can and add value to your service (and increase your sales) by advising clients on marketing they may not previously have thought of or feel they need. Direct mail is one form of promotion that many businesses ignore even though it has a proven track record of success and a great return on investment. Read Full Article
Print reselling is big business. Whether you’re a print broker, designer, marketer or print buyer for an agency you probably spend time gathering quotes and negotiating to find the best deals for your clients. You’ll also know that the cheapest is often far from the best. Your reputation is on the line with every print job you supply and poor quality print or a missed deadline can have a devastating effect on your business. Read Full Article
Great signs are highly effective sales and marketing tools as well as being practical ways to advertise your brand in a variety of locations. Many businesses know this, so your clients’ signs will be competing with many others as well as with the surroundings. It’s estimated that most people will dedicate only between five and 20 seconds to signs, depending on their location and whether the viewer is on foot or on transport. That means your signs must to be able to get across their message quickly and with maximum impact. Read Full Article
Since the middle of the 20th-century stickers have been used by advertisers, marketers, politicians and a whole host of businesses in Ireland and across the globe. With the digital explosion in recent years, it’s easy to forget just how powerful sticker marketing can be. Read Full Article
Indoors or outside, high impact vinyl PVC trade banners are perfect for getting your client’s message across loud and clear. You’ll see trade banners at trade shows or events, conferences, outside business premises, football grounds and even in car parks. In fact their durability and flexibility means that trade banners are seen right across Ireland in all sorts of locations. Read Full Article
Whether you’re a designer, print buyer, print reseller or marketer, you need to know that your print will be of exceptional quality and delivered on time. If your trade printer can’t guarantee their print quality, service and turnaround times, you and your reputation could be in big trouble.
We understand that. That’s why in 2016 we launched TradeDigitalPrint.ie to supply the best online digital printing service in Ireland for trade customers. Read Full Article
Pantone’s Colour of the Year 2018
It’s been quite a couple of weeks here in Ireland. After our stunning St. Patrick’s Day Six Nations grand slam, green is certainly the colour of the month. Surely even the Pantone Colour Institute wouldn’t disagree with that. Indeed green or “Greenery” was their Colour of the Year in 2017. This year however, Pantone Colour of the Year is Ultra Violet, or to be more precise, Pantone 18-3838.