Six great tips for stand out signs

signsGreat signs are highly effective sales and marketing tools as well as being practical ways to advertise your brand in a variety of locations. Many businesses know this, so your clients’ signs will be competing with many others as well as with the surroundings. It’s estimated that most people will dedicate only between five and 20 seconds to signs, depending on their location and whether the viewer is on foot or on transport. That means your signs must to be able to get across their message quickly and with maximum impact. Read Full Article

How long will your order take?

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Whether you’re a designer, print buyer, print reseller or marketer, you need to know that your print will be of exceptional quality and delivered on time. If your trade printer can’t guarantee their print quality, service and turnaround times, you and your reputation could be in big trouble.
We understand that. That’s why in 2016 we launched TradeDigitalPrint.ie to supply the best online digital printing service in Ireland for trade customers. Read Full Article

And the winner is… Ultra Violet

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Pantone’s Colour of the Year 2018

It’s been quite a couple of weeks here in Ireland. After our stunning St. Patrick’s Day Six Nations grand slam, green is certainly the colour of the month. Surely even the Pantone Colour Institute wouldn’t disagree with that. Indeed green or “Greenery” was their Colour of the Year in 2017. This year however, Pantone Colour of the Year is Ultra Violet, or to be more precise, Pantone 18-3838.

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Is it time for a new printed portfolio?

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Impress your clients and win new customers with a fresh new portfolio

When it comes to getting information we all rely heavily on websites, email and social media. In the world of marketing and design we often send and approve artwork online in pdf format. However, if you’re a designer you probably also have a printed portfolio. A printed portfolio is much more powerful when it comes to demonstrating your work. Clients or potential customers can browse at their leisure and see your designs close up rather than on a small mobile device.

So if someone calls today and asks to see your portfolio, would you be 100% happy to send what you already have? Read Full Article

Help your clients choose the right roll up stand

Roll Up Banner Stand
Roll up banner stands are perfect for portable promotions and can be used anywhere from trade shows or events to retail and business premises. Roll up stands are great products to offer clients. They’re versatile, effective and available at prices that allow you good margins. There are many different types of roll up banner stand to choose from so before you quote for your client it’s a good idea to ask a few questions to ensure you supply the best product for their needs. Read Full Article

Do you sell print by using print? If not – why not?

Direct Mail Marketing

Do you deal in print? Do you sell print? Do you manage print? What about promoting your own service? Actually, print resellers often don’t use print to sell their own services, relying instead on cold calling, email or social media. If it’s strange that print resellers don’t market themselves using the very product they champion to other businesses, it’s stranger still given that print is consistently shown to be one of the best performing sorts of advertising. Read Full Article

Think your customer service will win you new business?

Trade Digital Print
As a print reseller, you might well put customer service at the forefront of your sales pitch. That’s what customers want, right? Actually, that’s what customers expect – as standard and every other print reseller or print broker who contacts that same potential customer is also claiming to offer the same excellent customer service as you. Read Full Article

Roll up banner stands FAQs

The three most common questions about roll up banner stands

Roll Up Banner Stand

Roll up banner stands are always popular because of their effectiveness and versatility. We see them in shops, at trade shows, events, hotel receptions, conferences and in many business premises. Many businesses want roll up banner stands but aren’t really sure how to use them. If you’re a designer you’ll know that a roll up banner stand can be extremely effective and striking in the right location and with the right visual content. You’ve also probably faced questions from clients about the roll up banner stand you’re designing. Read Full Article