Why your clients shouldn’t ignore sticker marketing


Since the middle of the 20th-century stickers have been used by advertisers, marketers, politicians and a whole host of businesses in Ireland and across the globe. With the digital explosion in recent years, it’s easy to forget just how powerful sticker marketing can be. However, old-school sticker marketing is a hugely effective and low-cost form of advertising. If your client is looking for marketing ideas, suggest stickers. Here are a few reasons why:

You can advertise anywhere with stickers

Stickers can be printed in a large number of different sizes so they can go in locations that posters or other forms of advertising can’t. With stickers you can advertise on windows, floors, laptops, mirrors, water or drinks bottles, phone covers, or as charity collectors know, even people!

Stickers are social media – old school

Long before Facebook and Instagram, many successful campaigns and events were advertised with stickers. Well-designed and cleverly distributed stickers get attention and generate interest. Today stickers still offer great exposure at a very low cost to the advertiser and you can use them to drive traffic to your online media too.

Stickers promote word-of-mouth recommendations

Recent studies show that 90% of consumers trust word-of-mouth recommendations from people they know and that 90% word-of-mouth discussion about brands or events takes place offline. Stickers encourage conversation and get people talking about the subject or brand advertised.

Stickers are subliminal advertising

Many people are immediately turned off by sales and marketing but most people don’t perceive stickers as advertising, meaning your client’s message has a much greater chance of being noticed and remembered.

Stickers can double as gifts

It’s World Cup time again and while we didn’t quite make it this year, you probably know someone who’s collecting Panini World Cup stickers. That’s because all kids (from six to 60) love stickers. Stickers won’t be discarded as readily as leaflets or flyers. Send them with mail, products or even invoices and keep advertising your message long after a sale is made.

Stickers compliment and strengthen other marketing

Help your client with original sticker design to produce stickers that work really well with other print and online marketing. Many companies use stickers as teaser campaigns, where they might offer little or no information but still generate curiosity leading up to a major product launch, event or brand launch. The best stickers even generate their own PR on social media and local press.

Offer your customers stickers to suit every need

If you’re a TradeDigitalPrint.ie customer you can offer your clients full-colour stickers in a range of shapes and sizes, from 25mm diameter round stickers right up to A3. Smaller stickers come on convenient A4 sheets and are kiss cut for easy application. To find out more about printed stickers and to add even more value to your print reselling service, visit www.TradeDigitalPrint.ie or contact our expert trade print team today.


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