5 ways to get the most out of a trade show booth « Back to list

If you have an upcoming trade show and want to make the best possible impression, there are certain things you can do to help yourself along. A trade show is a great way to showcase and demonstrate your products or services to company representatives. Running a trade exhibition can be a great way to gain new leads, but it can also leave you feeling exhausted. It’s a lot of work, which is why it’s important to know how you can make the most out of your time. Here are some helpful ways you can make your time at a trade show more productive and profitable:

1. Roll Up Stands
When you’re at a trade show booth, it’s safe to assume you’re competing with a large number of businesses and each one is fighting for attention. Make sure you stand out from the crowd with some cheap roll up stands. They are very easy to put up and extremely lightweight, which is perfect for transportation and adjusting their positioning with minimal effort. Our roll up banner stands includes a padded carry bag, which adds to the ease of transportation. With high-quality printed graphics and eye-catching colour, it won’t be long before you’ve got a swarm of interested people at your exhibit.
2. Keep it Simple
One of the biggest mistakes is to overkill on the furniture and décor. Yes, you want to attract as many people as possible to your booth, but you also need to leave enough room for them. If you have too much going on, it’ll put people off. To avoid this, it’s a good idea to keep things simple and plan your booth before arrival.
3. Choose the best location
When you arrive at the trade show late, there’s a good chance that all of the best spots are taken. Arrive early and pick the best possible position that’ll ensure you’ll reach the most people. Think about where people tend to linger at this type of event. Near the refreshments, outside conference rooms and towards the middle are all great choices.
4. Eye-catching Stand Design
Whilst you want to keep things simple in terms of furniture and space, your stand still needs to stand out. The best way to do this is with excellent graphics and to offer them something they can’t find elsewhere. This could be in the form of a demo or talk every so often to showcase your business in the best light possible.
5. Business Cards and Brochures
A trade show is a perfect place to do some networking. It’s worth printing some high-quality and informative brochures, booklets and leaflets etc. and letting people come by to pick some up for themselves. You can also disperse your business card to potential clients to help spread the word about your business. Utilise your time and don’t forget to mingle. This is your chance to represent your company and make first impressions, so make sure it’s a good one.

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